Data science
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Leverage data science and predictive models to unlock deep customer insights
Harness the power of advanced statistical analysis to segment your customers and prospects using both first-party and third-party data. Discover how to create highly attractive, homogeneous customer segments based on RFM (Recency, Frequency, Monetary) analysis and personas. Additionally, predict specific customer behaviors with AI and machine learning-driven models.
Predictive Models
Work with our expert data science team to develop AI-powered models that predict key customer behaviors such as conversions, customer lifetime value (CLV), and churn. These predictive models provide critical insights to help you optimize your communication strategies and perfect your timing.
Segmentation
Looking to segment your target audience? We can assist you in optimizing your digital ad campaigns, building audience segments, and implementing advanced segmentation models within your performance marketing, marketing automation and CRM systems, including RFM analysis.
Persona
Deepen your understanding of your customers by transforming data into actionable, descriptive personas. These insights enable you to design customer journeys and deliver personalized communication across multiple platforms and channels.
Customer Analyses
Interested in acquiring new customers, retaining existing ones, and running effective win-back campaigns? We combine your first-party data with third-party sources, including demographic information, to provide unique insights into customer segments and market opportunities.
Circlements
Introducing *Circlements*, an innovative data solution that links physical postal addresses (name, address, postal code, city) directly with digital platforms like Meta, Google, Snapchat, and TikTok. This allows you to segment and target audiences on digital platforms—without requiring prior permissions.
Contact us now
Martin Pierre Devantier
Client director, Data & prediction
Has more than 35 years of experience in customer analysis and targeted data-driven marketing. Works with clients such as ALKA, Toyota, Save the Children, and Quooker.
mpd@ambition.dk
+45 26 31 10 40
Contact us to hear more about data-driven business development and data-driven marketing.
We are allways available for an informal talk. Let’s discuss your opportunities!
Other services
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