Persona

Get your customers visualized and described as Persona

Optimize your business and understand your customers' diverse needs. What are the significant differences between your customers – and when do we say what to whom?

You might be surprised by who your customers actually are.

A Persona is an archetype of a customer, created through analysis and sociological understanding. It represents a customer segment and its respective characteristics.

Ambition's approach to a Persona is based on a dynamic cluster analysis, tailored specifically to your customers and customer data. As part of the analysis, customers are enriched with demographic data and variables at the address level – after which the analysis identifies and describes a number of customer segments that are internally demographically homogeneous.

The differences between the segments in terms of profile, needs, and conditions form the basis for the sociological understanding, definition, and description of each individual Persona.

The approach with demographic data and variables at the address level ensures that both current and potential customers and leads can be enriched with a Persona, based on their residential addresses.

The result is a Persona that can be activated and used very precisely in your media strategy, to attract, develop, and retain customers through segmented dialogue and communication.

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Your Benefits from persona descriptions

1
Enhanced Customer Understanding: Personas provide better insights into customer needs and behavior, making the development of your communication more precise.

2
Targeted Marketing: Personas segment your customer base, allowing you to create targeted campaigns tailored to each customer type.

3
Effective Sales Strategy: With Personas, your sales team can adjust arguments and methods to match customer preferences, increasing conversion.

4
Optimization of Customer Experience: Personas help you create personalized and relevant customer experiences that boost satisfaction and loyalty.

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Where are the significant differences between your customers – and when do we say what to whom?

By using Personas in segmented communication, sales, and advisory services, you can create a more targeted dialogue with both existing and potential customers. Personas also help to maintain focus on the key needs and barriers for customers throughout their customer journey.

And it gives the company a shared understanding of what the customers look like and what different needs they have. They help to increase understanding of the differences between customers and can be used to manage the customer journey more effectively. It becomes easier to articulate benefits and address objections, which increases the chances of a successful customer experience.

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Martin Pierre Devantier

Client director, Data & prediction

Has more than 35 years of experience in customer analysis and targeted data-driven marketing. Works with clients such as ALKA, Toyota, Save the Children, and Quooker.

mpd@ambition.dk
+45 26 31 10 40