Where data meets conversion.
Most companies are sitting on a goldmine of data.
But without clear priorities, that potential stays untapped.
What's missing is rarely more data. It's an understanding of what the data means for the business, and what needs to be done about it. We create that understanding and put it to work in your growth strategy.
Shared ownership
We measure success by the impact we create together with you, not by the number of deliverables.
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3 teams
Strategy, creativity and data sit at the same table as you from the first workshop.
Results we can document
Oddset from Danske Spil is a popular betting platform where Denmark's many sports fans can place bets on everything from football to Formula 1.
- Data-driven CRM programme
- Segmentation model
- Gamification (the mascot Odd)
- CSR & sponsorship activation
An extremely successful campaign for SEAT, which reached the right consumers with the right communication. The campaign "Hands on the wheel settles the deal" also won two awards at the "International ECHO Award" and an award at the "Danish Digital Award".
- Predictive model (AI/ML)
- One-to-one direct mail
- Retargeting & Facebook
- Quarterly lead generation
Sometimes we forget how privileged we are in Denmark. We forget how safe and secure we are. We forget how open and free from prejudice we can afford to be compared to other places in the world – whether it concerns political beliefs, religion, gender, or sexual orientation.
- Passion score & data insight
- Personalised dilemmas
- Reactivation of churned members
Strategy, creativity and data.
Three teams that together cover the entire journey from data to conversion.
We analyse data about the business, the market and the customers, and work out where growth should come from and what to prioritise first.
We turn the strategy into concepts, design and content that people notice and act on.
We use your data to reach the right people, in the right channels, at the right time, measure the impact and optimise continuously.
One partner all the way.
We start with your business. We analyse goals, customers and market, and find the real problem before we propose a solution.
The strategy becomes concepts, design and campaigns that we put into operation across channels. It has to capture attention and get people to act.
We bring your data from CRM, web and media together into one picture of the customer. It becomes concrete segments, priorities and a plan for who we should talk to first.
We set up tracking, dashboards and automation so you can see the impact from day one. We review the results together with you and move budget and content to where they work.
SHOWREEL
A selection of the challenges we are solving for our clients right now.
From scattered data points to segments you can act on
- # DATA SCIENCE
- # DATA MANAGEMENT
- # CUSTOMER ANALYSIS
- # SEGMENTATION
Are you getting enough out of your data? We bring it together into one view of the customer and find the people worth talking to. Segments and models you can act on.
From search results to recommendations in ChatGPT, Gemini and other language models
- # GEO
- # SEO
- # CONTENT STRATEGY
- # BRAND
Your customers increasingly start their research in an AI assistant. We map how the models talk about you and your competitors, and build the content and authority it takes to be recommended.
From treating symptoms to a clear plan for where growth should come from
- # STRATEGY
- # BUSINESS DEVELOPMENT
- # DATA STRATEGY
- # CHANNEL STRATEGY
When growth flattens out, the reaction is often more campaigns and more budget. We start with the business, find the real cause in the data and build the strategy from there.
From separate touchpoints to one coherent brand experience
- # BRAND STRATEGY
- # CONCEPT DEVELOPMENT
- # SERVICE DESIGN
- # CX DESIGN
Customers don't distinguish between your channels, but your organisation often does. We tie strategy, design and content together across touchpoints, so every encounter with the brand builds on the one before.
From one campaign at a time to a brand that can be produced at the pace of the channels
- # CONCEPT DEVELOPMENT
- # VIDEO & ANIMATION
- # GENERATIVE AI
- # BRAND SYSTEMS
Generative AI has made it cheap to produce a lot. The hard part is continuing to look like yourself. We build the brand system and the concept first, then set up production with AI so it can scale without becoming generic.
