Circlements: Segmentation for Advertising

A new way to segment and target on digital platforms – no permission needed

Circlements is a revolutionary data solution that lets you identify and reach out to customers, leads, and prospects online—all without prior consent.

All you need to get started is a list of addresses (street, house number, postal code, and city) of your current customers, or segmented addresses of leads or potential new customers, identified through publicly available data.

Circlements is especially valuable for companies and organizations with customer delivery or billing addresses, or those with target groups defined by specific demographic profiles—think utility companies, NGOs, publishers, pension companies, and other organizations exempt from door-to-door sales regulations.

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How Circlements works

Using your address list, Circlements pinpoints the geographical center (latitude and longitude) of multiple 1,000-meter-radius circles, each containing the highest possible concentration of people and households in your target demographic.

Each circle becomes a precisely defined “micro-universe,” where marketing can be targeted based on the settings and criteria available on digital platforms. Circlements enhances the precision of digital platform algorithms, offering more transparent and effective demographic segmentation.

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What makes Circlements valuable for you?

1
Bridging the Analog and Digital Worlds: Circlements connects physical postal addresses (name, address, postal code, and city) directly to platforms like Meta, Google, Snapchat, and TikTok.

2
No Consent Required: Circlements doesn’t require prior permission from current or potential customers.

3
Demographic-Based Segmentation: The solution opens up new possibilities for demographic-based segmentation using public data linked to Danish residential addresses. This enables highly accurate digital targeting based on factors like family structure, employment, vehicle ownership, income, and property details.

4
Reach Your Audience with Circle Clusters: By uploading your address list, Circlements identifies and prioritizes clusters of circles with a minimum radius of 1,000 meters, each covering an area with the highest concentration of individuals or households with your desired demographics.

5
Maximize Response Rates: Once these circles are mapped out, you can fine-tune targeting for customer and market communications, focusing on the individuals and households most likely to respond and convert.

6
Reduce Digital Wastage: Circlements sharpens your digital targeting, reducing wasted contacts both alone and in combination with digital platform segmentation options. The result? More effective campaigns and lower media spend.

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Circlements: Helping HIPER find the right customers

“At Hiper, we run many regionally and geographically targeted campaigns, so working with precise coordinates has been exciting—it lets us go beyond postal code targeting. The results speak for themselves; more precise targeting has really boosted our campaign performance. We're grateful to Ambition for helping us achieve this.”

Katrine Lionett Pedersen
Digital Marketing Specialist
Hiper A/S

See case

Contact us now

Martin Pierre Devantier

Client director, Data & prediction

Has more than 35 years of experience in customer analysis and targeted data-driven marketing. Works with clients such as ALKA, Toyota, Save the Children, and Quooker.

mpd@ambition.dk
+45 26 31 10 40