Just like Sepp Piontek did, we at Ambition help Danes stay focused on football with a series of fun and challenging digital football games under the Oddset Games umbrella. Oddset Games is a free game universe developed by Ambition in close collaboration with Danske Licens Spil as part of an active CSR policy. Here, you play for fun and for honor, competing against like-minded sports fans on knowledge and skills.
Throughout the entire European Championship tournament, Danske Licens Spil’s customers are invited to participate in a series of free and engaging games, which support increased “time spent with the brand” and keep Oddset firmly top of mind among Danish football fans. With the first campaigns, we have already broken previous records for participation and conversions.
The genius of this is that, much like in an Olsen Gang plan, we can time and arrange everything in advance using marketing automation, freeing up resources at Danske Licens Spil for other tasks. Segments are selected, triggers and flows are set, prizes agreed upon, and quiz questions of varying difficulty levels are carefully thought out in good time. This allows us to help Danske Licens Spil achieve success on a large scale by automating and orchestrating user journeys in advance. Through data insights and flow personalization, all participants are ensured a great and fun experience, while Danske Licens Spil enjoys increased loyalty among users.
You still have time to join the Oddset Games activities. Visit https://danskespil.dk/ and create an account so you can play and follow along with the many other exciting activities Danske Spil offers over the summer.
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