As Denmark's leading provider of payroll solutions, DataLøn manages a significant portion of Danish employees' vacation. Therefore, DataLøn wanted to educate and inform in connection with a radical change in the Danish Holiday Act, which grants the right to concurrent vacation. It was natural for DataLøn to inform and assist both potential and current customers in understanding what the law change meant for them and for Danish employees.
B2B lead generation
Dataløn
More than 10,000 potential leads over 8 months
DataLøn used their extensive knowledge of the changes to create quality content, which Ambition helped build correctly—from an SEO perspective.
The topic pages consisted of both informative articles, concrete examples, and visual presentations of the information provided by the Holiday Act. The information was designed to inform both company accountants and the average employee.
With thorough keyword analysis, link-building efforts, and PR activities, DataLøn quickly and securely reached the top 3 for all relevant keywords related to the Holiday Act. This resulted in DataLøn generating more than 10,000 potential leads over 8 months.
It was incredibly exciting to work with the holiday universe and this B2B lead generation case in collaboration with DataLøn, as a radical change to Danish vacation affects all employees in the labor market at the same time.
Results
Keyword analysis, content clustering, PR, and link building quickly delivered an outstanding result.
Leads
More than 10,000 B2B leads.
Relevans
DataLøn quickly and securely reached the top 3 for all relevant keywords related to the Holiday Act.
