On-page SEO

Most websites lose conversions or sales because their structure is messy and their content appeals more to Google than to people.

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We help you clean up your site – making it easy to read, easy to find and easy to convert or shop on.

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SEO (Search Engine Optimisation) is not necessarily about getting more visitors. It is also about getting the right visitors who are already looking for what you offer – and being able to get them to convert.

Most websites have too much "noise" that hinders conversion, such as:

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• Poor menu structure and navigation on the site, which impairs the user experience
• Too many graphic elements that distract the user
• Products that are hidden three clicks away
• Content that does not speak to the user and engage them

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When we work with on-page SEO, we do not start with keywords – we start with the user and the user journey. What are they looking for? Where should we encourage conversion? Where do they leave the conversion flow?

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It is about building a logical website structure that makes it easy for Google, ChatGPT and your customers to understand and navigate your site. When that part is in place, traffic does not just increase – it becomes more valuable with more conversions or more sales.

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*We work closely with our internal CRO team, who have many years of experience in "dissecting" websites and preparing in-depth analyses and action plans for conversion rate optimisation.

Optimising the elements you control on your website – page structure, internal links and CTA buttons – starting from the user and the user journey rather than keywords alone, so your traffic becomes more valuable and converts better.