Data Cleansing

Data cleansing is the work of finding and fixing errors, duplicates and gaps in your customer data, so your CRM, marketing automation and advertising run on data you can trust. Customer lists go out of date quickly: Customers move addresses, change email addresses and get created twice in different systems. At Ambition, we cleanse your customer lists by removing duplicates, correcting misspellings and addresses as well as merging the information about the same customer into a single record. You get fewer misdirected emails, more precise audiences and an accurate count of how many customers you actually have.

A one-off cleanse will not last if new errors come in every day. That is why we combine data cleansing with ongoing data quality assurance. We validate data as it comes in and work with both self-service platforms and fully automated master data management platforms. Which solution you get depends on your data volume and systems. When we process personal data, it always takes place in a secure data environment in partnership with Sentia.

Data cleansing and data enrichment go hand in hand. Data cleansing corrects and tidies up the information you already have. Data enrichment adds new information, such as external third-party data, so you know more about each customer. The order matters: If you enrich a customer list full of errors and duplicates, you enrich the errors too. That is why we start with the cleanse. With clean and enriched data, you can segment more precisely in your CRM and marketing automation – and bring your data together in a Single Customer View.