Reduced CPA by 43%
Based on an unwavering goal of satisfied customers, Hiper and Ambition have entered into an agreement for a digital marketing solution that ensures Hiper targets its efforts on META with ultra precision.
The solution is Circlements, which makes it possible to fence in selected target groups very precisely geographically, thereby avoiding wasted contacts – while also being highly relevant in messages and offers. Regional campaigns do not cover all households, so it is crucial for Hiper that marketing reaches the coverage areas as precisely as possible to prevent households from being disappointed that they cannot access the offer. Here, the use of Circlements has made a real difference.
Better results with precise targeting
Hiper has A/B tested the effect of Circlements on META by comparing the results of a postal code-optimized conversion campaign with a similar campaign optimized using Circlements. The same ad set was used in both campaigns. The test showed that the Circlement campaign delivered a CPA on purchases that was 43.1% lower than the postal code campaign. This is despite the fact that the CTR was 32.9% lower. Circlements has proven to be more effective in identifying the converting customers who were eligible for the Hiper offer.
Improvement of CVR from address lookup to purchase by 173%
To see what internet offer Hiper can deliver to an address, the consumer needs to look up their address on the website, after which the product and offer are displayed. Therefore, Hiper measures the CVR from address lookup to purchase. With the coordinate-based campaign, Hiper has experienced an improvement of CVR from address lookup to purchase by 173%, which once again highlights how much better the coordinates are at finding the right customers.
At Hiper, we have many regional/geographically adjusted campaigns, so it has been exciting to work with coordinates, allowing us to target our campaigns even more precisely and not just at the postal code level. It is clearly evident that the results have improved significantly with more precise targeting. We are therefore pleased that Ambition has been able to assist us with this.
