Marketing gets the blame for numbers that are decided by price, product or the sales process. We look at the whole chain, from first contact to paid invoice, and find the point where growth stalls. Then we draw up a prioritised plan to remove it.
We spend the first weeks understanding the business model rather than the marketing plan. That is usually where the answer lies.
We map the customer journey, the margins and the sales cycle, and talk to the people closest to the numbers.
We pinpoint the one bottleneck that costs the most, and agree on what success looks like.
We draw up a prioritised plan where every initiative has an owner, a budget and a target.
We see the plan through with you and adjust when the numbers say something different from what we assumed.
Digital business development, market and competitor analysis, campaign strategy, media strategy, data strategy, automation strategy, go-to-market plans, prioritisation models and roadmaps with an accompanying business case.
