Browsers are shutting out third-party cookies, and consent strips away even more data. Meanwhile, automation flows built three years ago keep running without anyone looking at them. We rebuild measurement server-side and bring the flows in step with the customers who are in them today.
We begin by measuring how much data is being lost today. That number decides how much work is worth putting in.
We review tracking, consent set-up and existing flows to see where data and customers drop off.
We decide which events to measure server-side, and which flows to rebuild rather than patch.
We implement server-side tracking, fix the data model and build the flows around how customers behave now.
We set up monitoring so you are alerted when measurement breaks, instead of finding out in a report.
Server-side tracking, Google Tag Manager, consent management, web analytics, marketing automation set-up and audits, flow architecture, lead scoring, data validation and ongoing monitoring of data quality.
