Vinduesgrossisten operates in a highly competitive market for quality windows at competitive prices sold directly to the end consumer. Vinduesgrossisten came to Ambition from another agency because they did not see a correlation between their Google Ads spend and the revenue generated.
108% increased revenue from Google Ads
Vinduesgrossisten
We have specifically targeted relevant in-market audiences.
Ambition cleaned up a lot of low-performing campaigns and built a much more granular account structure with continuous focus on good basic hygiene, such as negative keywords. We have specifically targeted relevant in-market audiences and effectively communicated discount messages through both search ads and Display ads. Additionally, we run Promotion Extensions in cases where the discount is exceptionally high.
On Google Shopping, we have significantly improved performance by creating a sharp structure based on the different product categories. At the same time, Shopping was split into a campaign for each device, allowing us to put much more emphasis on desktop, which is the preferred conversion device.
We maintain focus on both the upper funnel and lower funnel by combining sales-focused remarketing with Display advertising targeted at high-performing audiences and demographics.
The collaboration with Ambition is very professional and has given us peace of mind, allowing us to focus on other tasks. Every month, we receive a detailed and clearly structured performance report. Through Skype meetings, we review metrics such as ROAS, revenue, brand value, etc. This report is of great value to us and highlights where we need to optimize and direct our focus. Ambition is always flexible and quick to respond to urgent situations, which can easily arise when dealing with e-commerce. I would recommend Ambition for AdWords anytime.
Results
108% increased revenue from Google Ads
Increased Revenue
Revenue increased by 108%.
Conversion
Doubling of the conversion rate.
Transactions
The number of transactions increased by 117%.
