Super Dæk Service is one of Denmark's largest tire and auto repair chains, with more than 70 auto repair shops and tire centers across the country. Super Dæk Service offers a wide range of tire and auto repair services for private customers, businesses, and agriculture. To attract new customers, SDS wanted to increase its online visibility.

To keep the wheels turning at the local auto repair shops, it is important to continuously attract new customers. Therefore, SDS wanted to increase its online visibility through a greater local online presence.

Implementation of Local SEO Strategy

As a digital agency, Ambition specializes in SEO (search engine optimization). We were contacted by Super Dæk Service to help them achieve their marketing goals. For a few years, our performance marketing team has worked closely with Super Dæk Service's marketing department to develop and implement a comprehensive local SEO strategy. The focus of this was local keyword optimization to capture searches such as 'Auto Repair Shop Odense'. The strategy included, among other things:

• Creation and updating of Google Business profiles for all Super Dæk Service's local auto repair shops
• Optimization of content on the auto repair shop pages, including text content, interactive maps, internal linking, etc.
• Keyword optimization of page titles, meta descriptions, headers, and general text content
• Implementation of structured data to increase the visibility of local auto repair shop pages and ensure that information such as address, opening hours, and contact details is displayed correctly in search results
• Ongoing link building to the auto repair shop pages through the acquisition of quality backlinks from strong (local) domains
• Regular monitoring and analysis of results

Long-term collaboration and focused SEO strategy are key to strong results

The long-term and strong collaboration between Ambition and Super Dæk Service has been crucial for the successful implementation of the local SEO strategy. By working closely together, we have ensured that the strategy aligns with Super Dæk Service's overall goals and that it is continuously optimized and adjusted to achieve the best results. Below are some of the impressive results that have contributed to a noticeable boost for Super Dæk Service and their auto repair shops.

Results

• 154.9% increase in impressions and online visibility (YoY): The local SEO strategy for Super Dæk Service's auto repair shops has contributed to more than doubling their organic visibility 'Year over Year'.
• 18.3% increase in clicks (YoY): The significantly improved organic visibility for Super Dæk Service's auto repair shops has also led to a substantial increase in organic traffic to the pages.
• Improvement of the average position in Google's search results by 3.47 (from 7.15 to 3.68) for agreed keywords since the rollout of the strategy in August 2022: Super Dæk Service's auto repair shops have moved significantly up in the search results, making it easier for potential customers to find them.

Super Dæk Service's SEO success with Ambition demonstrates the effectiveness of a long-term collaboration and a focused local SEO strategy. By combining expertise and strong collaboration, digital agencies can help businesses achieve remarkable results and increase their online visibility and conversion rate over time.