Jensens Bøfhus wanted to expand and strengthen their already strong brand while also increasing sales. We developed a digital marketing strategy based on YouTube and Display advertising, allowing Jensens Bøfhus to quickly achieve substantial reach and make active use of their customer club with more than 300,000 members through customer match.
Brand Awareness
Jensens Bøfhus
YouTube and Display advertising delivered quick results.
With “Bumper Ads” on YouTube, Jensens Bøfhus had a unique opportunity to achieve massive reach with a very short and tailored ad. The ad focused on their lunch offer, a juicy burger for 79 DKK, clearly showcasing both the burger and the Jensens logo around lunchtime.
The result of the campaign was remarkable. Even though Jensens Bøfhus is a well-known brand in Denmark, they still achieved a 12% increase in brand awareness according to our survey. Additionally, we saw a 67% increase in specific brand searches on Google.
This campaign was a completely new way for us to advertise. The results were extremely positive and showed us new and cost-effective ways to reach our customers.”
Results
YouTube Bumper Ads and Display campaigns before and around lunchtime were the perfect match.
Brand Awareness
Increased by 12%
Brand Searches
Increase in brand searches by 67%
